Background:
Amin Aaser began his career in business management, working for Fortune 500 companies such as 3M, Target Corporation, and General Mills. In 2011, he co-founded Noor Kids with his brother Mohammed, an educational initiative and publishing company that creates content to inspire Muslim children to build strong moral character and a deep connection to their faith.
Impact:
Amin Aaser is a trailblazer in Muslim children’s education, reaching over 250,000 homes across 25 countries with its innovative Islamic children’s book series and educational programs. Under his leadership, Noor Kids has published over 140 titles and created the interactive “Noor Kids Muslim Treehouse” video series, fostering confidence and identity among young Muslims worldwide.
Ummah and Community:
Aaser’s impact extends beyond Noor Kids, as he continues to influence the landscape of Muslim children’s education and identity formation in North America. His work is reshaping how Muslim families approach religious education and cultural integration. Aaser is driven by his passion for education and community development and is actively involved in various Muslim organizations.
Is a Forerunner because:
Amin Aaser exemplifies being a forerunner by revolutionizing how Muslim children connect with their faith and identity in a modern, globalized world. Through Noor Kids, he has built a platform that transcends traditional religious education, blending creativity, culture, and technology to address the unique challenges faced by young Muslims growing up in the West.
